SAQ : 100 ans d’histoire

To mark the 100th anniversary of the Société des alcools du Québec, Francis Reddy tells the exhilarating story of alcohol in Quebec from prohibition to promotion. With the help of historian Laurent Turcot and local producers, Reddy explores the unique relationship Quebecers have with alcohol and its place in their lifestyles over the years. To mark the 100th anniversary of the Société des alcools du Québec, Francis Reddy tells the exhilarating story of alcohol in Quebec from prohibition to promotion. With the help of historian Laurent Turcot and local producers, Reddy explores the unique relationship Quebecers have with alcohol and its place in their lifestyles over the years.