Pif, Behind the gimmicks

Taking stock of the extraordinary adventure of "Pif Gadget", a French publishing phenomenon of the 1970s-80s and even of the whole history of children's press. For the comic-strip magazine with the iconic dog, created in 1969 by the French Communist Party, often reached a million copies. With editions available for all of Europe (including Germany, under the title Yps), and on both sides of the Iron Curtain. Taking stock of the extraordinary adventure of "Pif Gadget", a French publishing phenomenon of the 1970s-80s and even of the whole history of children's press. For the comic-strip magazine with the iconic dog, created in 1969 by the French Communist Party, often reached a million copies. With editions available for all of Europe (including Germany, under the title Yps), and on both sides of the Iron Curtain.