The Lorax

The Once-ler, a ruined industrialist, tells the tale of his rise to wealth and subsequent fall, as he disregarded the warnings of a wise old forest creature called the Lorax about the environmental destruction caused by his greed. The Once-ler, a ruined industrialist, tells the tale of his rise to wealth and subsequent fall, as he disregarded the warnings of a wise old forest creature called the Lorax about the environmental destruction caused by his greed.