Super Village

After going viral in 2023, Cunchao, a grassroots soccer league of ethnic minority villages in southern China must capture its digital popularity. Now, players, fans and streamers utilize social media to turn the moment into a movement, celebrating their community in an increasingly urban and digitized world. After going viral in 2023, Cunchao, a grassroots soccer league of ethnic minority villages in southern China must capture its digital popularity. Now, players, fans and streamers utilize social media to turn the moment into a movement, celebrating their community in an increasingly urban and digitized world.